Your nonprofit’s email newsletter is one of the most important and direct methods of communication you have with your supporters. But how much time do you spend thinking about how to create a really great newsletter experience for your readers?
Your nonprofit’s email newsletter is one of the most important and direct methods of communication you have with your supporters. But how much time do you spend thinking about how to create a really great newsletter experience for your readers?
If you’re anything like me, you’re always on the hunt for a good story - something to post on your organization’s blog, share on Facebook, tweet to your supporters, or publish in your newsletter. Sometimes this is easy - a great story lands in your inbox overnight and you can’t wait to share it with the world. Most of the time, however, coming up with a brilliant story is not easy. In fact, it can be pretty darn hard.
Wouldn’t it be great if you could test the subject line of your email campaigns for effectiveness before sending them out to your donors? Would you like to know if there is demand for a potential program prior to investing your organization’s time and money? If you have a Google Grant, this post will show you how you can move beyond basic advertising and use your AdWords account to test and analyze online content and demand for your organizations’ services.
By: Frédéric Julien
, Project manager / Gestionnaire de projets, Canadian Arts Presenting Organization / L’assemblée canadienne des organismes artistiques (CAPACOA)
Note from Tierney: This is the second blog post in our series about live streaming events. To find out a different approach to live streaming - with multiple backup options for participants - read Heath Nexus' live streaming story.
By: Marco Campana, Communications Strategist, Maytree
Note from Tierney: Live streaming is a great way to reach your supporters & members who are geographically distributed, and we're seeing more and more nonprofits interested in learning about how it works. We're posting this blog from Melissa and another blog coming up soon to provide two different perspectives/approaches to live streaming from nonprofits who've tried it for themselves. Have your own experience you'd like to share? Get in touch!
August 23, 2012
August 1, 2011
Happy New Year everyone! To make it easier for you to get updates on our blog, if you so choose, I've added an email subscribe option which you can find on the right sidebar under "Get Email Updates". Or if you prefer, you can continue to get updates through RSS, Twitter, Facebook, our enewsletter or just by visiting the website when you're in the mood :)